- Promoted by: Anonymous
- Platform: Udemy
- Category: Branding
- Language: English
- Instructor: PapaHR: #1 HR Instructor • 130,000 Learners • 4.5 ★ 9000 reviews • 400 courses: SHRM, CIPD, HRCI, AI, ChatGPT, Hiring, Analytics
- Duration: 5 hour(s) 30 minute(s)
- Student(s): 478
- Rate 0 Of 5 From 0 Votes
- Expires on: 2025/11/28
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Price:
219.990
Marketing strategy | CMO budget and metrics | Brand and digital | Marketing team | AI tools for growth
Unlock your potential with a Free coupon code
for the "CMO: Strategic Marketing Director [EN]" course by PapaHR: #1 HR Instructor • 130,000 Learners • 4.5 ★ 9000 reviews • 400 courses: SHRM, CIPD, HRCI, AI, ChatGPT, Hiring, Analytics on Udemy.
This course, boasting a 0.0-star rating from 0 reviews
and with 478 enrolled students, provides comprehensive training in Branding.
Spanning approximately
5 hour(s)
30 minute(s)
, this course is delivered in English
and we updated the information on November 24, 2025.
To get your free access, find the coupon code at the end of this article. Happy learning!
This course contains the use of artificial intelligence.
Imagine walking into the CEO’s office tomorrow not as an executor, but as a strategist. You speak the language of business, manage million-dollar budgets, shape the brand, influence the product, and make decisions that change the company’s trajectory. At that moment, you’re no longer just a marketer — you’re a CMO.
But the path to becoming a Chief Marketing Officer isn’t simple: you’re expected to bring strategy, numbers, team leadership, and the ability to explain complex ideas in a language the board can understand. That’s why this course was created as a fast and practical transition into the C-level — no theory, no fluff, only tools tested in real companies.
Over 8 sessions, you’ll master a system that lets you step confidently into the CMO role and deliver results within your first weeks.
Here’s what awaits you:
Section 1. The Role of the CMO & Quick Marketing Audit
• First 30 days: what to do immediately
• 14-day audit of team, channels, and effectiveness
• 10 CEO questions that shape the strategy
• First-month action plan
Section 2. Market & Competitor Analytics
• Fast competitor analysis
• Unit economics as a CMO tool
• Insight sources and turning insights into decisions
• Competitor strengths/weaknesses table
Section 3. Marketing Strategy
• How to build a strategy CEO/Board will approve
• 4P, STP, Ansoff, Customer Journey
• Linking business goals with marketing KPIs
• Annual strategic plan (one-pager structure)
Section 4. CMO Finance
• Budgeting: creation, defense, optimization
• CAC, LTV, ROMI, CLV
• How to redistribute budgets across channels
• Reports for CEO/CFO
Section 5. Product & Brand
• Value Proposition
• Brand architecture
• Brand Plan & KPIs
• Product portfolio management
Section 6. Digital & Performance Marketing
• Digital marketing funnel
• SEO, paid, SMM, email, CRM, content
• Attribution and performance metrics
• Digital Dashboard for the CMO
Section 7. The CMO Team
• How to build a marketing department
• Roles: brand, performance, analytics, PR, PMM
• KPIs and reporting
• Collaboration with product, sales, and CEO
Section 8. AI & Technology
• Where AI actually works
• Top-20 AI marketing tools
• How to create an AI Roadmap
• AI integration cases
This course is designed so that you can apply the tools at work the very next day. Every lesson includes files, templates, tables, and frameworks you’ll plug directly into your processes.
If you want to move up to the marketing director level, influence the business, and lead a team, this course is your direct path to the C-level. Start learning right after payment — while seats are still available.
This course contains advertising.