Learn Account-Based Marketing strategy, high-value account targeting, personalized campaigns, and sales alignment
Unlock your potential with a Free coupon code
for the "Account-Based Marketing (ABM) Step By Step" course by Dr. Amar Massoud on Udemy.
This course, boasting a 0.0-star rating from 0 reviews
and with 533 enrolled students, provides comprehensive training in Sales.
Spanning approximately
2 hour(s)
30 minute(s)
, this course is delivered in English
and we updated the information on May 12, 2025.
To get your free access, find the coupon code at the end of this article. Happy learning!
Are you ready to move beyond generic B2B marketing tactics and start focusing on the accounts that matter most? In this comprehensive course, "Account-Based Marketing (ABM) Step By Step," you’ll learn how to design and implement a structured ABM strategy that targets high-value accounts, delivers personalized engagement, and drives real business growth.
Whether you're a marketing manager, sales professional, business developer, or entrepreneur, this course will equip you with the tools to align your sales and marketing efforts around the right prospects. You’ll move step-by-step through the entire ABM lifecycle—from identifying ideal customer profiles (ICPs) and selecting high-value accounts, to building personalized campaigns and leveraging automation for scale.
Using a practical use case and real-world examples, you’ll learn how to use CRM platforms, intent data, AI tools, and multi-channel tactics to reach decision-makers more effectively. We’ll walk you through the ABM funnel, demonstrate how to measure engagement and revenue influence, and provide strategies to optimize your campaigns over time.
Each step includes actionable techniques such as:
Researching and prioritizing accounts using data and analytics
Developing tailored messaging across email, social media, and events
Aligning sales and marketing for a seamless handoff and shared goals
Using automation tools like HubSpot, Salesforce, and Marketo to scale outreach
Measuring key ABM metrics including engagement rates, pipeline growth, and revenue impact
You’ll also explore advanced ABM techniques, including how to expand ABM into mid-market and SMB segments, use ABM for account retention and growth, and adopt emerging trends such as AI-driven personalization and predictive analytics.
The course wraps up with a hands-on final project where you’ll create your own comprehensive ABM strategy—putting theory into action and solidifying your learning.
Enroll now and gain the skills to execute Account-Based Marketing campaigns that get attention, generate qualified leads, and close deals faster.